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Often applied , SEO and SEM are important components of a effective online footprint . At its core, search engine optimization focuses on boosting your website’s visibility in organic search results – think earning high positions without paid advertising campaigns . In contrast , search engine marketing is a broader term that covers all marketing efforts related to search engines, including paid advertising read more here platforms like the Google advertising system – where you pay to appear in prominent locations above or beside organic listings.
- SEO is free traffic
- SEM incorporates paid advertising
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